What is branding?
And why is it so important for your business?

 

Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually via the logo and company design elements such as colors, fonts and graphics, as well as through verbiage in marketing materials, slogans and informational copy. Your brand is the “face” of your company.

BRANDING PROMOTES RECOGNITION

People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help generate re-peat business.

YOUR BRAND SETS YOU APART FROM THE COMPETITION

In today’s global market, it is critical to stand apart from the crowd. Utilize your branding to set yourself apart from your competitors, in other words, you need to be UNIQUE. To do this, analyze what you do best and consider you target demographic. Use graphics and word choices that clearly reflect your business to your target audience, hence your brand.

A STRONG BRAND GENERATES REFERRALS

People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. In summary, you need to be memorable!

Now that you know what branding is and why it is important where do you start?

 

HOW DO I BRAND MY COMPANY?

 

LOGO DESIGN

It’s essential that your logo is memorable, unique, displays professionalism, and clearly conveys your message. We will meet with you to learn about your company and its goals and once we have an  in-depth understanding of your business, we will present you with several design concepts for your review. We will listen to your feedback and make any necessary revisions until we have a logo that best represents your business and message.

BUSINESS CARDS

Business cards are essential to every business, but they do more then just pass on contact information to a potential client. They are often the first impression someone gets of your business. A well designed business card can leave a lasting impression.

LETTERHEAD AND ENVELOPES

Custom stationery that includes your logo, contact information, and various design elements help to further your brand recognition and keeps your company fresh in your clients minds.

PRINT MATERIALS

Printed promotional materials such as brochures, magazine advertisements and postcards, to name a few, are a great way to promote your business and continue building your brands strength.

WEBSITE

Your website communicates who you are, what you offer and what you promise (your brand) through its content, organization and appearance (the look and feel). Your website should reflect your company brand by including your companies fonts, colors, and any graphics associated with your brand.  A client should be able to go to your website and recognize your company without having to read anything.

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