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Why is SEO important?

search-engine-optimization-marston creativePeople use the internet everyday to find something they need. Whether it’s settling a bet on which baseball team won the most World Series (New York Yankees with 27, by the way) or finding a home contractor, the perfect gift, or the best local restaurant. We remain focused on securing and maintaining top positions for our clients in the major search engines. Search engine optimization (SEO) is the process of helping your customers connect with your business online.

60,000+ Searches Happen Each Second

SEO is not just about ranking for popular terms; it’s about being found when it matters most. We carefully research the right keywords for your business, ensuring you are gaining qualified traffic that converts to your bottom line.

What a Search Engine Looks For

  • Content – Quality of the writing, the words and phrases present which are commonly searched for, the amount of time visitors spend on a site, and the popularity of the site.
  • HTML – Analyzed for the strength or relevance of title tags, description tags, and header tags. Search engines generally veiw titles and headings as a summary of a site’s contents.
  • Stability – How quickly the site loads, and whether the URLs are short and contain relative keywords
  • Links – The links to and from a page of a site are analyzed for whether respected, trusted, quality sites are linked to, whether respected, trusted, quality sites are linking to your sites, and the overall number of sites being linked to and from the site.

Marston Creative uses the best practices to increase your website traffic & rankings that drive business to your site.